It's been a busy time for fact-checkers. This year's political elections have put the spotlight on professional fact checking organizations. High profile journalist's mistakes and plagiaries have also come to light through the work of editorial fact checking. What can PR take away from these 'lessons in truthiness'?

First, consider that there are several ways we are presented with the facts. Some of the ways are more comfortable and acceptable than others and this could impact our perception of the whole fact-checking process. I blogged about this recently over on the Solidus Editorial blog, which you can read here.

Fact-checking in itself is another way of delivering a message. However, fact-checkers rarely issue a "just the facts" version of a message. They are more likely to explain the message's or speaker's context or offer a background explanation on where the underlying facts came from. I also blogged about what PR professionals can learn from this process and you can read those points here.